The product problem
Service operations rarely fit clean SaaS templates. Real businesses have accounts, sites, models, agreements, inventories, technicians, exceptions, and legacy data that must become understandable software.
The GCG pattern
Syntral demonstrates product recovery, workflow design, contract thinking, and careful operational mapping across both frontend and backend surfaces.
Why it matters for clients
It shows the kind of work GCG can do when the job is not just launching a site, but making an entire operating model easier to run.