The challenge

The site had two jobs: show the properties and services the company offers, and turn visitors into inquiries the team can follow up on.

What GCG built

A marketing site with these features:

  • A Realtyna IDX (MLS) property listings feed, built in the site's codebase, with property detail pages and a properties sitemap generated from the feed
  • A scheduled feed health check that runs every six hours
  • Residential, commercial, and HOA property management pages
  • Consultation and contact pages
  • Press release pages
  • Analytics

How it works

Listings feed. In the codebase, property search and detail requests go through server-side API routes to the Realtyna IDX (MLS) feed.

Lead capture. Website inquiries are sent to a Google Sheet for follow-up, with property inquiries and contact requests on separate tabs.

Ongoing support

After launch, GCG made content updates at the client's request.